At P&V Nyköping, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you interact with our services, including when we process data for advertising purposes on platforms such as Facebook and Instagram. This policy applies to our website (https://pov.nu/) and all related services provided by P&V Nyköping, a company specializing in sheet metal and roofing, ventilation, indoor climate, mandatory ventilation inspections (OVK), radon testing, solar panels, and electrical/control assignments.

1. Information We Collect

We collect information to provide high-quality services, improve customer experiences, and deliver targeted advertising that aligns with your interests. The types of information we collect include:

a. Information You Provide Directly

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• Contact Information: When you contact us via phone (0155-20 56 50), email, or our website’s contact forms, we may collect your name, email address, phone number, and any other details you provide.

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• Service Requests: Information related to inquiries or orders for our services, such as details about your property or project requirements (e.g., roofing, ventilation, or electrical work).

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• Customer Feedback: Reviews or testimonials you share, such as those posted on Google or provided directly to us.

b. Information Collected Automatically

• Website Usage Data: When you visit https://pov.nu/, we may collect information such as your IP address, browser type, device information, pages visited, and time spent on our site through cookies and similar technologies.

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• Advertising Data: When we run advertisements on platforms like Facebook and Instagram, we may collect data about how you interact with our ads, such as clicks, impressions, or engagements, to optimize our campaigns.

c. Information from Third Parties

• Social Media Platforms: When you interact with our ads or pages on platforms like Facebook or Instagram, we may receive aggregated demographic or behavioral data (e.g., age range, interests) provided by these platforms to improve our advertising efforts.

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• Publicly Available Information: We may collect information from public sources, such as business registries, to better understand our customers and tailor our services.

2. How We Use Your Information

We use your information to provide exceptional services, maintain high standards of professionalism, and deliver targeted advertising. Specifically, we use your data to:

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• Provide Services: Respond to inquiries, process service requests, and deliver our offerings, including sheet metal work, ventilation solutions, OVK inspections, radon testing, and electrical installations.

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• Improve Our Website and Services: Analyze website usage to enhance user experience and ensure our services meet your needs with precision and quality.

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• Advertising and Marketing: Create and manage targeted advertising campaigns on platforms like Facebook and Instagram to reach customers interested in our services across the Mälardalen region. This includes using data to personalize ads based on your interests and interactions.

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• Customer Support: Address your questions, provide updates on projects, and ensure a high level of customer satisfaction, reflecting our values of joy, professionalism, and collaboration.

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• Legal Compliance: Comply with applicable laws, regulations, and industry standards, including those related to data protection and advertising.

3. How We Share Your Information

We value your trust and only share your information in the following circumstances:

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• Service Providers: We may share your data with trusted third-party providers who assist us in delivering services, such as website hosting, payment processing, or advertising platforms (e.g., Meta for Facebook and Instagram ads). These providers are contractually obligated to protect your data and use it only for the purposes we specify.

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• Legal Requirements: We may disclose your information if required by law, such as in response to a court order or regulatory request.

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• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, with safeguards to ensure continued protection.

We do not sell your personal information to third parties for their own marketing purposes.

4. Advertising on Facebook and Instagram

To deliver relevant advertisements on Facebook and Instagram, we use Meta’s advertising tools, including:

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• Custom Audiences: We may upload hashed versions of your contact information (e.g., email or phone number) to Meta’s platform to create targeted audiences for our ads. This ensures our advertisements reach customers likely to be interested in services like roofing, ventilation, or electrical installations.

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• Lookalike Audiences: We may use Meta’s tools to create audiences similar to our existing customers, based on aggregated data, to expand our reach in the Mälardalen region.

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• Pixel Tracking: We may use the Meta Pixel on our website (https://pov.nu/) to track visitor actions, such as page views or form submissions, to measure ad performance and optimize campaigns.

You can manage your advertising preferences directly through your Facebook or Instagram account settings, including opting out of personalized ads.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and deliver effective advertising:

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• Essential Cookies: Necessary for the operation of our website, such as maintaining user sessions.

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• Analytics Cookies: Help us understand how visitors interact with our site, enabling us to improve functionality and content.

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• Advertising Cookies: Used by platforms like Facebook and Instagram to deliver personalized ads based on your interests and online behavior.

You can manage cookie preferences through your browser settings or opt out of personalized advertising via Meta’s ad settings.

6. Your Data Protection Rights

As a resident of the European Union, you have rights under the General Data Protection Regulation (GDPR), including:

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• Access: Request a copy of the personal data we hold about you.

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• Rectification: Ask us to correct inaccurate or incomplete information.

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• Erasure: Request the deletion of your personal data, subject to legal obligations.

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• Restriction: Request that we limit the processing of your data in certain circumstances.

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• Data Portability: Request your data in a structured, machine-readable format.

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• Objection: Object to the processing of your data for purposes such as direct marketing.

To exercise these rights, contact us at 0155-20 56 50 or via email (use the contact form on https://pov.nu/). We will respond within one month, as required by GDPR.

7. Data Security

We take data security seriously, employing technical and organizational measures to protect your information from unauthorized access, loss, or misuse. These measures include encryption, secure servers, and access controls. However, no system is completely secure, and we encourage you to use strong passwords and avoid sharing sensitive information unnecessarily.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including providing services, complying with legal obligations, and optimizing advertising campaigns. For example:

• Contact information for service inquiries is retained for the duration of the project and up to 7 years for accounting purposes, as required by Swedish law.

• Advertising data, such as Meta Pixel interactions, is retained in accordance with Meta’s data retention policies.

9. International Data Transfers

As a Swedish company operating in the Mälardalen region, most of our data processing occurs within the European Economic Area (EEA). However, when using platforms like Facebook and Instagram, your data may be transferred to the United States or other regions where Meta operates. We ensure such transfers comply with GDPR through Standard Contractual Clauses or other approved mechanisms.

10. Third-Party Links

Our website (https://pov.nu/) may contain links to third-party sites, such as social media platforms or partner websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies before sharing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on https://pov.nu/, and we will notify you of significant changes via email or a website notice. The effective date at the top of this policy will be updated accordingly.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

P&V Nyköping
Phone: 0155-20 56 50
Email: info@pov.nu
Address: Nöthagsvägen 3, 611 39 Nyköping, Sweden

For complaints, you may also contact the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten) at imy@imy.se.

This Privacy Policy reflects our commitment to joy, professionalism, and collaboration, ensuring your data is handled with the same care and precision we apply to our sheet metal, ventilation, and electrical services.